TikTok Shop selling in 2025 looks very different from last year. As someone who built a business on the platform’s viral reach, I’ve seen organic views drop fast. TikTok is shifting to a pay-to-play model, with ads now essential for visibility. Perks like free shipping are disappearing too. If you're a small seller, adapting your strategy is critical. In this post, I break down what's changed, why it matters, and how to keep growing in TikTok’s new landscape.

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